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Next to your front door, your website is the most important part of your customer efforts. Information needs to be customer friendly and easy to understand.
The path a customer takes to a business turns out to be pretty similar no matter what the business type. If a business illuminates this path with its own guideposts, customers seem to naturally flow in its direction. However, if a business fails to have a guidepost at each step, Michael Kors Marina Drawstring Tote
expects to be played according to this flow. Getting customers to your business has a flow as well. Get this customer flow right and you'll find your own challenges being solved.
Getting Customers to Your Business
Generate neighborhood awareness to drive word of mouth and make it easy for people to share your information with others.
Once a business has received a phone call, email address or visitor, there needs to be a defined flow that gains the customer's current business, repeat business and referrals.
Getting your information in Google's search results or in paid advertising is critical in reaching buyers when they actively search for your business.
Advertising content can short circuit several steps. When Michael Kors Jet Set Saffiano Tote Black
Flow is one of the easiest things to understand because, as consumers, we follow a flow Michael Kors Denim Purse with each and every purchase. Flow isn hard for business to implement, but it does take time.
My son likes the Harry Potter Wii game (hang in there, I'll make this relevant in just a few sentences). In the game, you have to complete tasks in a particular sequence in order to solve a challenge. Get the sequence wrong and you'll end up stuck in the game. The game has a flow and it Michael Kors Blue Handbag
the customer often heads in a competitor's direction.
a business is identified with an issue, product or service it gets the call first.
An easy to find phone number, email address or contact form are critical. For retail businesses, store locations and hours should be easy to find.
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