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''We thought, 'what can we do about that?'''
''The focus group kept using the word 'scientific' as a synonym for 'irrelevant'.
''One thing we noticed in the focus group was Girlfriend magazine kept coming up as a resource they actually read, he'' said.
Professor McKee, an expert in the media's impact on sexual development, said sex remained largely a taboo topic in Australia in comparison to many other countries, particularly in Europe, where attitudes were far more relaxed.
''Only 53 per cent had Handbag Michael Kors
''What they want to know is the emotional side of sex.
It was while examining rising chlamydia rates in young people with a teen focus group that the researcher realised the extent of the knowledge gap.
''It is not dismissed as scientific, it's a real resource they turned to in real life.
''Around 90 per cent of young people have the information . we have done a great job of getting the facts out there but what we also see is they are not applying that knowledge,'' he said.
''Their main source of information came from magazines, 82 per cent of them received their information from magazines and after magazines, they are looking to friends, which is the blind leading the blind,'' she said.
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The publication is being touted as a one stop resource covering all aspects of emotional, physical and mental development in teen girls.
Professor McKee heard from his focus groups.
Professor McKee said it has led to a dramatic rise in sexually transmitted infections among people aged 15 to 29.
She said the magazine jumped at the chance to publish the guide, saying what they heard from their 14 17 year old demographic was similar to what Michael Kors Fanny Pack
discussed sex with their parents.''
So Professor McKee teamed with the editor of the teenage magazine Girlfriend, to co edit a publication, Girlfriend Guide to Life.
''They are hearing about reproduction and STIs in school but want to know about the emotional side.''
Ms Tascas said a survey of nearly 1000 Girlfriend readers in 2012 supported Professor McKee's claim that many parents were not talking to their children about the facts of life.
Sarah Tarca said the 25 year old publication prided itself on being an educational resource to teenage girls, not a how to manual.
Girlfriend Guide to Life to help with birds and bees
''The knowledge is out there but it's not following through into practice.
As a result, he said, this country's teenagers were highly knowledgeable about safe sex but largely clueless about how to implement their knowledge.
''Some Australian girls hadn't even known about periods before they started bleeding.''
''So with all of that data, it seemed to us if we wanted to do a better job of reaching young people, we needed to partner with Girlfriend.''
She said many also wanted to hear about sex from their parents in a non condescending way and advised parents to talk to their children about the topic as they would their peers.
''We asked young people what they knew (and) . we found out some young people in Australia are missing out on the most basic biological information,'' Professor McKee said.
''They get the facts but don't see how relevant it is to their lives,'' he Michael Kors Dove Purse said.
''We are not encouraging teens to have sex but arming them with information,'' she said. ''Only 24 per cent of our readers are actually sexually active, which indicates they are waiting for sex longer.
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