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The company also is engaged in promising negotiations with potential new clients, including a multi divisional, global corporation.
known for its low labor costs. IT companies operating in middle America, with its lower overhead in labor and other expenses compared to urban areas, is called rural sourcing.
He is an Albany native who worked in various administrative positions with Amoco for 12 years, including vice president for Amoco Australia. Before joining Genesis in October 2008, Viertel worked 12 years for AutoGas Systems, where he was named vice president of marketing.
The company competes against providers in American metropolitans and India, Michael Kors Bags Black And White Stripes
In the competitive arena of economic development, drawing new people to Abilene some as far away as Florida and Pennsylvania "is huge," said Mark Viertel, president/CEO of the software testing and support company.
"It was rough, brutal times, but I think we weathered the storm about as well as could be expected," Viertel said.
"One of my key mantras is I am excited to get your first project, but what I'm really after is your second and third project," Viertel said. "Getting the first project means that I was good at selling you on us. You asking us to take on additional projects means that you now know we can do the work.
Computer software is integral to how businesses interact with customers. Billing statements, websites, cell phone applications and much more depend on dynamic software and IT systems that can handle manifold customer contacts simultaneously.
"As a result, we got three more projects that we also completed ahead of schedule and below budget," he said.
He cited a recently completed project that was contracted to take a week. The Genesis team finished the job in half a day and provided the client with Michael Kors Selma Small
Based on its success in attracting high tech employees to Abilene, ability to retain many of its contracts despite the slow economy and positioning itself to seize new projects once businesses expand again, Viertel bristles at the idea that the layoffs indicate the DCOA made a bad investment.
Recently, Genesis expanded services to include software and web development and database and server administration. It is also broadening its client base inside and outside the telecommunications industry, Viertel said.
The company's shareholders include Abilene Christian University, privately held Raindance Capital and Michael Kors Wallet Rose Gold
Genesis' projections in 2008 to create an additional 150 jobs over the next two years were truncated by the faltering economy. Some clients moved projects to India or put them on hold. The payroll was thinned through attrition, but a layoff of 15 employees in January could not be avoided, Viertel said.
reports they never expected or thought possible, Viertel said.
"Their project came to an end at the wrong time, and we had nothing else for them," he said.
San Antonio based Genesis Network Enterprises, LLC. Genesis also has received from the Development Corporation of Abilene $1.375 million in financial incentives for meeting some job creation targets since 2006, according to Abilene Reporter News archives.
Current clients range from global stalwarts Amdocs (listed on NYSE with 2009 revenue of $2.8 billion), AT and IBM to smaller regional enterprises.
Genesis also strives to be a strong corporate citizen, Viertel said. Nonprofit representatives are invited regularly to speak during employees' brown bag gatherings.
While it cannot compete against India's hourly rate, Genesis is competitive at bottomline pricing because of its staff's stability, quality of work, experience and work ethic, Viertel said.
But, Vertiel believes a corner has been turned in a positive direction. Genesis has Michael Kors Bags Uk successfully secured smaller projects, and six of the laid off employees have been rehired, he said.
Genesis partners with businesses to ensure that such software operates efficiently and effectively. The company has more than 700,000 billable hours in its core services of software testing and support, primarily with telecommunications companies.
"I love the model for rural sourcing. Rural sourcing is the middle ground between the low prices of India and high prices in the metropolitans," Viertel said.
From its founding in August 2006 with 18 employees, Genesis grew to a staffing high of 143 by December 2008.
Being able to deliver such critical value to a customer is how Genesis will go beyond being a client's vendor to a critical partner in the client's strategy for success.
Genesis poised to grow again
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